Learn Cut Flower Growing — The Founding Year
BeeHaven Flower Farm Learn Cut Flower Growing with Paula Rice · on BeeHaven Flower Farm
A year-long online apprenticeship

Grow a Garden That Blooms Week After Week,
and Make Your First Sales as a Garden Florist

In your very first season. From your own backyard, even if you start with nothing but a garden fork and an old tarp to smother the ground.

Walk your first season with me, protected by the First Season Promise. If it isn't worth every penny, I'll refund your investment.

Watch Paula's video
Press play · watch this before you decide
Paula Rice · BeeHaven Flower Farm · rural north Idaho

A working grower who teaches, not a coach who used to grow.

2007
growing & selling cut flowers ever since
9
grocery-store accounts at peak
2,600
people in the town where I built this
9
children raised on this farm

Selling my cut flowers taught me everything I know… and it built the business I have today.

Best of 2025 award Best of 2026 award
★★★★★
Voted Best of 2025 & 2026 · 5-star Google rating · real local customers
All from one BloomPrint™ garden

Every color you can dream, week after week.

Buckets, bunches, and bouquets… a lovely variety, all season long.

Paula holding a bundle of orange flowers Paula holding a bundle of yellow flowers Paula holding a bundle of green flowers Paula holding a bundle of blue flowers Paula holding a bundle of purple flowers Paula holding a bundle of pink flowers Paula holding a bundle of red flowers Paula holding a bundle of white flowers Paula holding a bundle of pastel flowers Paula holding a bright colorful bundle of flowers

…and here's what those buckets become.

All the arrangements, together Garden-grown arrangement 1 Garden-grown arrangement 2 Garden-grown arrangement 3 Garden-grown arrangement 4 Garden-grown arrangement 5 Garden-grown arrangement 6 Garden-grown arrangement 7 Garden-grown arrangement 8 Garden-grown arrangement 9 Garden-grown arrangement 10 Garden-grown arrangement 11 Garden-grown arrangement 12 Garden-grown arrangement 13
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← Swipe through the arrangements →
This is for you if…

You love flowers, and you want a floral business you can build from home.

The hobbyist

You want a cutting garden that brings you joy, and maybe a little income that pays for itself.

The mom on a mission

You want to stay home with your kids and build something flexible that fits around them… and is truly yours.

The growing professional

You've been at this. You want to grow less, charge more, and a solid BloomPrint™ garden funding the business… working smart instead of hard.

The farm The garden and house from above Chalkboard pricing at the farm stand At work with the flowers In the garden at BeeHaven Rows in bloom The growing season Harvest time At BeeHaven Flower Farm
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← I built it big. Now I teach small. →
Stop piecing together random advice

You don't know what to plant, when to seed, or how to sell it.

So you watch reels, save tips, and still feel stuck. Tips are great for a tiny trick, but they never add up to a garden that meets a market, a real plan, or a business.

There's a better way: the foundations that take you from “I love flowers” to “I grow and sell my own flowers,” in the right order.

  • Tells you exactly what to plant and where
  • Gives you flowers every single week, all season long
  • Teaches you to harvest and design like a pro, so your flowers last
  • Fits your real life… kids, season, weather and all
How this started

“Are we going to eat all those flowers?”

That's what my husband asked when the flowers started crowding out our vegetable garden. That question started everything.

When I walked into florists with my first buckets, they were skeptical. “You mean you picked these from your garden?” Yes. Here are some free samples for you to try.

That garden became BeeHaven Flower Farm… the wholesale accounts, nine grocery stores, ten years of markets, the weddings, the farm stand. All of it grew out of a backyard garden and a dream somebody could have laughed at.

If you do something, something will happen. I'm proof. And I started exactly where you are right now.

Paula in the hoophouse — tap to watch her story
Watch: how this started
Paula Rice — Grow, Design, Sell
And the timing has never been better

People want locally grown flowers, and the market is wide open.

I've pivoted, scaled down, and rebuilt my own business smaller and more creative… on purpose. Local, seasonal, garden-grown is exactly what people are looking for right now, and most towns have no one filling that need.

My mission is to help you build your garden and your business the right way, your way, the first time.

So many possibilities

Where will you sell?

This is an exciting journey of discovering your passion level and falling into exactly what you love doing. Everyone in this program builds something different…

A farm stand Pop-ups The farmers market A florist route A grocery store route Garden florist · weddings & events Funerals Subscriptions

Whichever market you choose, you're going to become the Gucci of your own flower world.

Take me to what's included ↓

But at this first stage

First, we get you growing.

Before the market, before the branding, before any of it… you have to have a product. The very first thing we do together is start your garden.

And not a random one. A garden that produces flowers to match the market you're building. As you discover what you love doing, your garden starts to take shape to match the market you decide to sell into.

Your garden and your market grow up together. That's the whole method.

The stages of growth of a cut flower business — tap to watch
Watch: the stages of a cut flower business
Paula growing — in the garden 2 Paula growing — in the garden 3 Paula growing — in the garden 4 Paula growing — in the garden 5 Paula growing — in the garden 6 Paula growing — in the garden 7 Paula growing — in the garden 8
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← In the garden with me →
1

Grow the garden

Your product. Planned for your space and zone, producing week after week.

2

Choose your market

The one that fits your life and lights you up. Your garden shapes itself to match it.

3

Make your first sales

The driveway stand, the market, the design class… your first flower money, in year one.

Build a cut flower garden you trust,
and a floral business you love.

So that once you gain a customer, you keep them coming back… week after week, all season long.

Colorful wrapped flowers ready for the farm stand Paula with an armful of garden flowers The BeeHaven design studio
What this actually is

A program that happens to include courses.

I show up, I coach you, and you build alongside me. You watch what I do on my farm week by week and right through the seasons… what I do, why I do it, and how, so that you can do it too.

Winter

We work on our businesses

Your seeding schedule, your master plant and bloom schedule, your garden plan, and the marketing and sales side almost nobody teaches.

Summer

We work in our businesses

Out in the garden. Growing, harvesting, designing, selling. Real time, in the field, with me.

All of it points at two things: have a product, and make sales.

Full curriculum, beginner to advanced · weekly live coaching + office hours · monthly workshops · a private community of growers. Come in at any point and just keep showing up… you'll never be behind here.

Show me what's included ↓

No mystery here

Take a look inside.

A private community of growers working with me at BeeHaven Flower Farm… growing cut flower gardens that build cut flower businesses that pay for the fun things in life. Here’s the actual home of it: the community, the courses, and the live calendar we keep all year.

Inside the LCFG community Inside the LCFG community Inside the LCFG community Inside the LCFG community Inside the LCFG community Inside the LCFG community
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Click the arrows · 6 peeks inside
Real growers, real questions, and me in the middle of it… every week.
Inside the LCFG course library Inside the LCFG course library Inside the LCFG course library Inside the LCFG course library Inside the LCFG course library Inside the LCFG course library Inside the LCFG course library Inside the LCFG course library Inside the LCFG course library Inside the LCFG course library Inside the LCFG course library Inside the LCFG course library Inside the LCFG course library Inside the LCFG course library Inside the LCFG course library Inside the LCFG course library
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Click the arrows · 16 peeks inside
The full curriculum, waiting for you… start with the Quick Start and go at your pace.
The live calendar of meetings, coffee chats and office hours The live calendar of meetings, coffee chats and office hours The live calendar of meetings, coffee chats and office hours The live calendar of meetings, coffee chats and office hours The live calendar of meetings, coffee chats and office hours
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Click the arrows · 5 peeks inside
Weekly meetings, coffee chats, and office hours… the live year, on the calendar.
Search inside the classroom and find any lesson Search inside the classroom and find any lesson Search inside the classroom and find any lesson Search inside the classroom and find any lesson Search inside the classroom and find any lesson Search inside the classroom and find any lesson Search inside the classroom and find any lesson Search inside the classroom and find any lesson
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Click the arrows · 8 peeks inside
Type “wrap” and every lesson, replay, and tip on it is right there. You'll never hunt for answers.
Paula's path to perfect and plentiful petals

A complete cut flower growing system

The power to have blooms week after week

BloomPrint™… your all-season garden plan

My signature method

  • The building-block system for any garden, any size
  • My complete plant list, and exactly where it all goes
  • Plug-and-play garden build, from scratch
  • Succession planting for blooms week after week
  • The simplest irrigation blueprint
BloomPrint course mockup
Blooms to Bouquets course mockup
The power to grow less and make more

Blooms to Bouquets… harvest, design & sell

The full design course

Most design courses teach you with florist flowers… roses, carnations, mums… or the perfect storm of beauty no one needs talent to arrange. Neither helps when you're holding a bucket of garden blooms. This one is built for your flowers… and design is the leverage: I can turn $50 of flowers into a $175 bridal bouquet.

  • How to make your flowers last + your white-label Care Card
  • Hygiene, bucket-washing station & bunching setup
  • A bucket of blooms designed four-plus ways
  • Proper harvest & processing for maximum vase life

One bucket of garden blooms… designed.

Paula holding a bucket of bright colorful flowers The same flowers designed — arrangement one The same flowers designed — arrangement two

The live year, with me

This is the heart of it

  • Weekly live coaching & office hours
  • Monthly workshops that build your business
  • Watch me work my farm through every season
  • A real community of growers, not a Facebook group
Paula coaching live on a weekly Zoom call

Plus the whole library

  • Bloom On!… the easy cut-and-come-again garden
  • Indoor Seeding Success… start from seed, no greenhouse needed
  • Hitting the 4th of July… the summer selling weekend
  • Resources, recordings & the audio library
  • Workshops & workshop replays
  • Bonus: Farmer's Market Success… ten years of markets, distilled
  • Bonus: Hosting an On-Farm Design Class… a cash machine from day one
  • Coming: Peony Field… and more
I'm ready — take me to the purchase →
The value doesn't stop there

Featured bonuses

Bonus · Replays & the Members-Only Podcast

Every live meeting is recorded. Full replays, plus a members-only audio podcast… so you can listen from the garden, and you never miss a thing.

Watch — inside the live meetings
Press play · see it for yourself

01 · Garden-Florist Training

Not just growing the flowers and having the garden… designing them. This is how you get the most money from the smallest garden.

Garden Florist module Garden florist arrangement

02 · Hitting Mother's Day

The single biggest selling weekend of the year. Hit it right and it can fund your whole spring startup on its own.

Hitting Mother's Day Mother's Day arrangements ready to go
Join the Learn Cut Flower Growing Program →

Just imagine…

Get ready to amaze your family & friends, and your customers.

Paula designing a garden-florist arrangement Finished arrangement from the garden Designed flowers styled in a home Garden florist arrangement Flowers at home on the table Arrangement in progress at the design table
You're not the only one

Growers already walking this path.

★★★★★
600 stems sold, first year

“This year was my first year, I planted a random assortment of tulips, 1000 bulbs. I was able to sell about 600 of those stems... I had people I NEVER knew that would buy them, purchase huge bunches.”

Ariana Pollack · first year
★★★★★
“Are your flowers fake?”

“I had my first market this past Friday and it went very well... I took your advice Paula and made mini bud vases throughout the entire market and people were excited to see me putting them together in real time! I had a few people ask if my flowers were fake!”

Mary Margaret Gresley · first market
★★★★★
10 of 12 bouquets, self-serve

“Last weekend we did two self service locations! I did 12 bouquets, sold 10 of them before I picked everything up Monday! I had such a blast creating these.”

Ariana Pollack · self-serve stands

Year one, hustle. The driveway stand, the market, the baby shower, the neighbor. That's not beneath you… it's the fastest education there is.

I'm ready to purchase →

What's really the problem?

Who are you becoming?

Clarity comes with action. This is the journey, and it's the adventure… you start, and doors just begin opening. You choose what you love, and you tweak what you grow as you learn. It's a process.

Because you can't grow somebody else's garden. You can only grow your own… become the Gucci of your own flower world, and really find the joy.

You want to go to work and love what you're doing… not just get through it so you can do something you love on the side. I truly love growing cut flowers and sharing emotion through them.

You're not just selling flowers. You're selling emotion.

Everybody starts a garden. Then it becomes yours.

Your investment · join while you can at founder pricing

Two cohorts for the price of one.

The beta pricing is officially over. We now have a program we're falling in love with, and we're moving to official founding-member pricing… two six-month cohorts for the price of one. To celebrate, founding members get both. (Our beta members already get this.)

The Winter Cohort — six months working on the business — $1,497
+
The Spring Cohort — six months working in the garden — $1,497
↓
Join now as a founding member and you get the whole year — both cohorts — for $1,497.

Two cohorts for the price of one. That's the founding deal, and it ends when the next cohort opens.

Pay in full · best deal
$1,497

The whole founding year · you're in immediately

Pay-in-full bonus: a private one-on-one call with me. Your garden, your market, your plan… just us. I can only hold so many of these, so it's for pay-in-full founding members only.
Join Learn Cut Flower Growing →
Or pick the plan that fits
3 × $5473 months
6 × $2776 months
12 × $14712 months

Let's break that down

When you break it down, a full year of this works out to $125 a month… less than half an hour of consultation time.

A coach in your corner, every week. All-access to everything. Watching what I do, while I'm doing it, right through the seasons.

Most experts charge $500 for a single hour of their time. This is a year of mine.

$1,497 isn't the cost… it's one small elopement package you'll learn to design. Choose your plan on the order page.

The path we walk together

The Cut Flower Growing Roadmap

“Build a lifestyle business. Keep the joy of it.”

This is the exact path the whole program is built around… six stones, from your first seed to the business of your life. Press play and I’ll walk you down it.

The Cut Flower Growing Roadmap "Build a lifestyle business. Keep the joy of it." Work from home · Raise your kids · Contribute to the income · Do something you love CHOOSE YOUR ADVENTURE Passion Project · Part-Time Business · Full-Time Business · Sellable Asset 1PLANPick your levelChoose your cropsMap the season 2GARDENCut-and-come-again basicsIndoor seeding setupAll-season block system 3MARKETHarvest & designSort, bunch, priceFind your customers 4BUSINESSEvery market channelBecome a garden floristHighest profit per stem 5PROFESSIONALIZEIdentity shiftReal systems & SOPsRepeatable revenue 6OPTIMIZERefine & simplifySustain the joyLong-haul lifestyle From your first seed to the business of your life.
Press play · walk the roadmap with me

First, you choose your adventure… a passion project, a part-time business, a full-time business, or a sellable asset. Then we walk the same six stones, at your pace:

1

Plan

Pick your level, choose your crops, and map your season before a single seed goes in.

2

Garden

Cut-and-come-again basics, your indoor seeding setup, and the all-season block system.

3

Market

Sell your first flowers and feel out your passion level… the market trains your garden, and we earn the highest profit per stem.

4

Business

Build the layers of a cut floral business properly… every market channel, and repeat customers who come back week after week.

5

Professionalize

Real systems and SOPs… streamlined flowers, streamlined orders, and revenue you can count on.

6

Optimize

Refine and simplify, sustain the joy… and if you choose, grow it into a sellable asset.

From your first seed to the business of your life… and you never walk it alone.

Growing the journey — 1 Growing the journey — 2 Growing the journey — 3 Growing the journey — 4 Growing the journey — 5
The First Season Promise

Walk your first season with me.

Show up to the calls. Work through the curriculum. If by the end of your first growing season you don't feel like this was worth every penny, I'll refund your investment. No hard feelings. We'll part as friends.

The risk is entirely mine, not yours.

— Paula
A lot of people worry about this

You won't get behind.

You take everything entirely at your own pace. Even if you're just watching what I'm doing and accomplishing tiny things here and there, you don't have to be exactly where I am.

For many people, the first year is simply a massive eye-opener. We get things in the ground, you see my process, and then you see the fruition of that work… and that's what unlocks a whole new layer of understanding. Once you see it happen, everything starts clicking. That's just how the learning goes.

And what happens after year one?

You'll want to keep going.

Seasons take time, and one good year isn't the goal… many good years is. After your founding year, stay on with a low-cost monthly or yearly membership to keep the community, the courses and the coaching while you optimize. Or don't… you keep everything you learned, everything you built, and your garden.

Is this for me?

It's probably not, if…

  • You want the result without building the garden
  • You're not willing to actually sell… the driveway stand, the market, the design class
  • You're expecting passive. Flowers don't grow themselves

It's exactly for you, if…

  • You want to make money selling flowers and you meant it
  • You want a small garden and high skill, not acres and exhaustion
  • You'll show up, try, and keep learning. That's the whole requirement

When you're 25, you're afraid to do things. But now that I'm 55, I'm afraid NOT to do things.

When was the best time to start? Years ago, when you first started dreaming about this. The second best time is right now. The seasons don't wait for any of us… they just keep passing by.

So if I could coach you directly, here's what I'd say: Go, girl. Get on mission. Create something beautiful right alongside your children… let them watch you build a business, and let them help you do it.

Your action brings clarity. Your garden is waiting for you.

The seasons waiting for you

A year in the garden.

Growing at BeeHaven — 1 Growing at BeeHaven — 2 Growing at BeeHaven — 3 Growing at BeeHaven — 4 Growing at BeeHaven — 5 Growing at BeeHaven — 6 Growing at BeeHaven — 7 Growing at BeeHaven — 8
Straight answers, before you ask

Frequently asked.

What if I join in the middle of the year?

You're in for a full twelve months, so you cycle through everything live with me, or catch the replays if you can't make one. You will never be behind.

Summer or winter — which is better to join?

Both work, differently. Join in summer and you walk straight into flowers, watching me design, process, harvest and sell, so when winter planning comes you already understand what we're doing. Join in winter and you plan first, then walk into your growing season with a real plan in hand.

How much time does it take?

The weekly live call, time each week in the course material, and then your hands in your own garden. In summer, treat it like a business… for a lifestyle-sized operation, plan on about two hours a day in the garden. Winter is lighter and more about planning. I fast-track the research so you're not hunting for answers.

What if I can't make the live calls?

Come when you can. Every call is recorded and the audio library is there. But come. The live calls are where the momentum is.

How much land do I need? What zone?

Any size space, and I'm still working on making mine smaller. Some perennials and shrubs are zone-limited, but annuals grow broadly wherever you are.

What will it cost me on top of tuition?

It scales to your budget and I work hard to keep it cheap. You may not need irrigation at all depending on where you live. I push landscape fabric to save weeding time, but a piece of plastic, a garden fork and a hoe will get you there.

The big lever is how you get your plants. From seed is genuinely inexpensive. Plugs cost a little more. Where it climbs is buying woodies and perennials in as full plants. The Quick Start walks you through those choices so you spend where it counts.

You almost certainly won't have a cooler in year one and you may never want one. Harvest and sell fresh. Make money from your flowers before you invest in gear.

What can I actually make?

It's a curve, and it climbs as your product, your marketing and your skill climb.

Year one, hustle. Don't turn work away. Real shapes it takes: one elopement package a week at $500. Or $500 a week from 20 bouquets at $25, about $2,000 a month.

My own numbers, so you know I'm not making it up: I started out afraid to ask $25 for wrapped flowers. Now $85+ arrangements plus delivery are routine. My farm stand alone has hit $10,000 in a month and I barely advertise it, and that's before online orders, weddings, funerals and DIY.

I'm not promising you a specific income, and I'm not telling you year one looks like my twentieth. What I'm telling you is the ceiling is far higher than most people believe, the skill compounds every season, and the demand never goes away.

Join the Learn Cut Flower Growing Program →

I'm not here to convince you.

I'm here to answer your questions and let you decide. If this serves you, and I think it does, the door is open.

One last thing from Paula — tap to watch
One last thing… watch this

If you have the dream, I have the path.

Join Learn Cut Flower Growing →

Rather talk it through first? Book a call with Paula and I'll look at your garden, your market, and where you want this to go.

Paula Rice
Plan it · Grow it · Design it · Sell it

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Earnings & Results Disclaimer: Any examples, figures, or student results shared on this page reflect our own experience and are not typical or guaranteed. Your results depend on your effort, your local growing conditions, your market, your skill, and many other factors outside our control. We do not guarantee any specific income or business result.