Learn Cut Flower Growing with Paula Rice · on BeeHaven Flower Farm
1. Grow the Garden → 2. Make Sales → 3. Build the Business
Plant a Cut Flower Garden That Builds a Business, and Make Your First Sales This Season
After nearly 20 years growing and selling cut flowers in north Idaho, I asked myself one question: if I started over today, knowing what I know now, what would I do? The answer is the BloomPrint™ Model. What took me years, you skip.
Press play · watch this before you decide
Walk your first season with me, see what I do, why, and how.
Paula Rice · BeeHaven Flower Farm · rural north Idaho
A working grower who teaches, not a coach who used to grow.
2007
growing & selling cut flowers ever since
9
grocery-store accounts at peak
$10K
month from my farm stand, in a town of 2,600
9
children raised on this farm
Selling my cut flowers taught me everything I know… ten years of farmer's markets, nine grocery stores, weddings and a farm stand. Now every mistake I made is a shortcut for you.
★★★★★
Voted Best of 2025 & 2026 · 5-star Google rating · real local customers
All from one BloomPrint™ garden
Every color you can dream, week after week.
This is what a planned garden looks like. Not one big flush in July… buckets, bunches and bouquets all season long.
…and here's what those buckets become.
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← Swipe through the arrangements →
This is for you if…
You love flowers, and you want a floral business you can build from home.
The hobbyist
A cutting garden that brings you joy and pays for itself, with a little income on the side.
The mom on a mission
Flexible work that fits around your kids, not the other way around… and something that's truly yours.
The growing professional
You've been at this. You want to grow less, charge more, and a solid BloomPrint™ garden funding the business… working smart instead of hard.
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← I built it big. Now I teach small. →
Is this you?
You love flowers. You're stuck on three questions.
“What do I plant?” Seed catalogs show you hundreds of varieties. None of them tell you which ones sell.
“Where do I start?” Random videos give you pieces. Nobody gives you the order.
“Could I really sell it?” You can picture the buckets. You can't picture the buyer.
I can fix all three. Here's what the right foundation does, in the right order:
Tells you exactly what to plant and where
Gives you flowers every single week, all season long
Teaches you to harvest and design like a pro, so your flowers last
Fits your real life… kids, season, weather and all
How this started
“Are we going to eat all those flowers?”
That's what my husband asked when the flowers started crowding out our vegetable garden. That question started everything.
When I walked into florists with my first buckets, they were skeptical. “You mean you picked these from your garden?” Yes. Here are some free samples for you to try.
That garden became BeeHaven Flower Farm… nine grocery stores, ten years of farmer's markets, the weddings, and a farm stand that's had a $10K month. All of it grew out of a backyard garden and a dream somebody could have laughed at.
If you do something, something will happen. I'm proof. I started exactly where you are right now… and every mistake I made along the way is a shortcut for you.
Watch: how this started
And the timing has never been better
People want locally grown flowers, and the market is wide open.
I've pivoted, scaled down, and rebuilt my own business smaller and more creative… on purpose. Local, seasonal, garden-grown is exactly what people are looking for right now, and most towns have no one filling that need.
My mission is to help you build your garden and your business the right way, your way, the first time.
So many possibilities
Where will you sell?
This is an exciting journey of discovering your passion level and falling into exactly what you love doing. Everyone in this program builds something different…
A farm standPop-upsThe farmers marketA florist routeA grocery store routeGarden florist · weddings & eventsFuneralsSubscriptions
Whichever market you choose, you're going to become the Gucci of your own flower world.
You can't sell what you didn't grow. So we start in the garden.
Most people start with the business and never get a product. We start with the garden, then we sell it, then we make it repeatable. Three phases, in this order.
And not a random one. A garden that produces flowers to match the market you're building. As you discover what you love doing, your garden starts to take shape to match the market you decide to sell into.
Your garden and your market grow up together. That's the whole method.
Watch: the stages of a cut flower business
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← In the garden with me →
1
Grow the Garden
Mapped, seeded and blooming week after week. Your garden map, seeding and bloom schedules, and the Master Plant list.
2
Make Sales
Pick the market that fits your life, price it with confidence, and make your first sales your first season.
3
Build the Business
The systems that make it repeatable. Mostly year two… where couch money turns into real earning potential.
Build a cut flower garden you trust, and a floral business you love.
So that once you gain a customer, you keep them coming back… week after week, all season long.
What this actually is
This isn't just a course. It's an apprenticeship.
You walk the season with me. You see what I do on my farm week by week, why I do it, and how, so you can do it too. Sprints get each piece done fast, with the full course library behind them when you want the deep dive.
Winter
We work on our businesses
Your seeding schedule, your master plant and bloom schedule, your garden plan, and the marketing and sales side almost nobody teaches.
Summer
We work in our businesses
Out in the garden. Growing, harvesting, designing, selling. Real time, in the field, with me.
All of it points at two things: have a product, and make sales.
Full curriculum, beginner to advanced · weekly live coaching + office hours · monthly workshops · a private community of growers. Come in at any point and just keep showing up… you'll never be behind here.
A private community of growers working with me at BeeHaven Flower Farm… growing cut flower gardens that build cut flower businesses that pay for the fun things in life. Here’s the actual home of it: the community, the courses, and the live calendar we keep all year.
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Click the arrows · 6 peeks inside
Real growers, real questions, and me in the middle of it… every week.
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Click the arrows · 16 peeks inside
The full curriculum, waiting for you… start with the Quick Start and go at your pace.
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Click the arrows · 5 peeks inside
Weekly meetings, coffee chats, and office hours… the live year, on the calendar.
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Click the arrows · 8 peeks inside
Type “wrap” and every lesson, replay, and tip on it is right there. You'll never hunt for answers.
Paula's path to perfect and plentiful petals
Everything you need to go from seed packet to sold.
The power to have blooms week after week
BloomPrint™… your all-season garden plan
My signature method
The building-block system, so your garden fits your space and your life
My complete plant list, so you stop guessing and plant what sells
Plug-and-play garden build, so you can start from bare ground
Succession planting, so you have flowers every week, not one big flush
The simplest irrigation blueprint, so you water without living in the garden
The power to grow less and make more
Blooms to Bouquets… harvest, design & sell
The full design course
Most design courses teach you with florist flowers… roses, carnations, mums… or the perfect storm of beauty no one needs talent to arrange. Neither helps when you're holding a bucket of garden blooms. This one is built for your flowers… and design is the leverage: I can turn $50 of flowers into a $175 bridal bouquet.
How to make your flowers last, so customers come back… plus your white-label Care Card
Hygiene, bucket-washing station & bunching setup, so harvest day runs smooth
A bucket of blooms designed four-plus ways, so you earn more from every stem
Proper harvest & processing for maximum vase life
One bucket of garden blooms… designed.
The live year, with me
This is the heart of it
Weekly live coaching & office hours, so you get answers this week, not next season
Monthly workshops where we build one big piece of your plan together
Walk the season with me… see what I do, why and how
A real community of growers, not a Facebook group
Plus the whole library
Bloom On!… the easy cut-and-come-again garden
Indoor Seeding Success… start from seed, no greenhouse needed
Hitting the 4th of July… the summer selling weekend
Resources, recordings & the audio library
Workshops & workshop replays
Bonus: Farmer's Market Success… ten years of markets, distilled
Bonus: Hosting an On-Farm Design Class… a cash machine from day one
Your own flowers in someone's kitchen this week… grown by you, sold by you.
You're not the only one
Growers already walking this path.
★★★★★
600 stems sold, first year
“This year was my first year, I planted a random assortment of tulips, 1000 bulbs. I was able to sell about 600 of those stems... I had people I NEVER knew that would buy them, purchase huge bunches.”
Ariana Pollack · first year
★★★★★
“Are your flowers fake?”
“I had my first market this past Friday and it went very well... I took your advice Paula and made mini bud vases throughout the entire market and people were excited to see me putting them together in real time! I had a few people ask if my flowers were fake!”
Mary Margaret Gresley · first market
★★★★★
10 of 12 bouquets, self-serve
“Last weekend we did two self service locations! I did 12 bouquets, sold 10 of them before I picked everything up Monday! I had such a blast creating these.”
Ariana Pollack · self-serve stands
Year one, hustle. The driveway stand, the market, the baby shower, the neighbor. That's not beneath you… it's the fastest education there is.
Clarity comes with action. This is the journey, and it's the adventure… you start, and doors just begin opening. You choose what you love, and you tweak what you grow as you learn. It's a process.
Because you can't grow somebody else's garden. You can only grow your own… become the Gucci of your own flower world, and really find the joy.
You want to go to work and love what you're doing… not just get through it so you can do something you love on the side. I truly love growing cut flowers and sharing emotion through them.
You're not just selling flowers. You're selling emotion.
Everybody starts a garden. Then it becomes yours.
Your investment · founding pricing ends Dec 31, 2026
Pay for 6 months. Stay for 12.
This is a 6-month program. I hand you my whole system, and I ask for your 6 months. Join as a founding member and your second cohort is on me… a full year, two cohorts, for the price of one.
The Winter Cohort, six months working on the business, $1,497
+
The Spring Cohort, six months working in the garden, $1,497
↓
Join as a founding member and you get the whole year, both cohorts, for $1,497.
Pay for 6 months, stay 12. That's the founding deal, and it ends Dec 31, 2026.
Pay in full · best deal
$1,497
The whole founding year · you're in immediately
Every member starts with a guided onboarding, so you know exactly where to begin.
When you break it down, a full year of this works out to $125 a month… less than half an hour of consultation time.
A coach in your corner, every week. All-access to everything. Watching what I do, while I'm doing it, right through the seasons.
Most experts charge $500 for a single hour of their time. This is a year of mine.
$1,497 isn't the cost… it's one small elopement package you'll learn to design. Choose your plan on the order page.
The real deadline is the season. Join now and your garden is planned before seed starting. Wait until December and you're planning in a hurry.
The long view
The Cut Flower Growing Roadmap
“Build a lifestyle business. Keep the joy of it.”
The BloomPrint™ Model gets you growing and selling. This is where it goes after that… six stones, from your first seed to the business of your life. Press play and I’ll walk you down it.
Press play · walk the roadmap with me
First, you choose your adventure… a passion project, a part-time business, a full-time business, or a sellable asset. Then we walk the same six stones, at your pace:
1
Plan
Pick your level, choose your crops, and map your season before a single seed goes in.
2
Garden
Cut-and-come-again basics, your indoor seeding setup, and the all-season block system.
3
Market
Sell your first flowers and feel out your passion level… the market trains your garden, and we earn the highest profit per stem.
4
Business
Build the layers of a cut floral business properly… every market channel, and repeat customers who come back week after week.
5
Professionalize
Real systems and SOPs… streamlined flowers, streamlined orders, and revenue you can count on.
6
Optimize
Refine and simplify, sustain the joy… and if you choose, grow it into a sellable asset.
From your first seed to the business of your life… and you never walk it alone.
The First Season Promise
Walk your first season with me.
Show up to the calls. Work through the curriculum. If by the end of your first growing season you don't feel like this was worth every penny, I'll refund your investment. No hard feelings. We'll part as friends.
The risk is entirely mine, not yours. I can make that promise because I know what happens when people follow the plan.
Paula
A lot of people worry about this
You won't get behind.
You take everything entirely at your own pace. Even if you're just watching what I'm doing and accomplishing tiny things here and there, you don't have to be exactly where I am.
For many people, the first year is simply a massive eye-opener. We get things in the ground, you see my process, and then you see the fruition of that work… and that's what unlocks a whole new layer of understanding. Once you see it happen, everything starts clicking. That's just how the learning goes.
And what happens after year one?
You'll want to keep going.
Seasons take time, and one good year isn't the goal… many good years is. After your founding year, stay on with a low-cost monthly or yearly membership to keep the community, the courses and the coaching while you optimize. Or don't… you keep everything you learned, everything you built, and your garden.
Is this for me?
It's probably not, if…
You want the result without building the garden
You're not willing to actually sell… the driveway stand, the market, the design class
You want to make money selling flowers and you meant it
You want a small garden and high skill, not acres and exhaustion
You'll show up for 6 months, try, and keep learning. That's the whole requirement
When you're 25, you're afraid to do things. But now that I'm 55, I'm afraid NOT to do things.
When was the best time to start? Years ago, when you first started dreaming about this. The second best time is right now. The seasons don't wait for any of us… they just keep passing by.
So if I could coach you directly, here's what I'd say: Go, girl. Get on mission. Create something beautiful right alongside your children… let them watch you build a business, and let them help you do it.
Your action brings clarity. Your garden is waiting for you.
The seasons waiting for you
A year in the garden.
Straight answers, before you ask
Frequently asked.
What happens after Dec 31?
Founding pricing ends. From 2027 the program runs as two 6-month cohorts: winter ON the business, summer IN the garden.
Is there a payment plan?
Yes. Pay in full, or pick 3, 6 or 12 payments on the order page.
Summer or winter, which is better to join?
Both work, differently. Join in summer and you walk straight into flowers, watching me design, process, harvest and sell, so when winter planning comes you already understand what we're doing. Join in winter and you plan first, then walk into your growing season with a real plan in hand.
How much time does it take?
The weekly live call, time each week in the course material, and then your hands in your own garden. In summer, treat it like a business… for a lifestyle-sized operation, plan on about two hours a day in the garden. Winter is lighter and more about planning. I fast-track the research so you're not hunting for answers.
What if I can't make the live calls?
Come when you can. Every call is recorded and the audio library is there. But come. The live calls are where the momentum is.
How much land do I need? What zone?
Any size space, and I'm still working on making mine smaller. Some perennials and shrubs are zone-limited, but annuals grow broadly wherever you are.
What will it cost me on top of tuition?
It scales to your budget and I work hard to keep it cheap. You may not need irrigation at all depending on where you live. I push landscape fabric to save weeding time, but a piece of plastic, a garden fork and a hoe will get you there.
The big lever is how you get your plants. From seed is genuinely inexpensive. Plugs cost a little more. Where it climbs is buying woodies and perennials in as full plants. The Quick Start walks you through those choices so you spend where it counts.
You almost certainly won't have a cooler in year one and you may never want one. Harvest and sell fresh. Make money from your flowers before you invest in gear.
What can I actually make?
It's a curve, and it climbs as your product, your marketing and your skill climb.
Year one, hustle. Don't turn work away. Real shapes it takes: one elopement package a week at $500. Or $500 a week from 20 bouquets at $25, about $2,000 a month.
My own numbers, so you know I'm not making it up: I started out afraid to ask $25 for wrapped flowers. Now $85+ arrangements plus delivery are routine. My farm stand alone has hit $10,000 in a month and I barely advertise it, and that's before online orders, weddings, funerals and DIY.
I'm not promising you a specific income, and I'm not telling you year one looks like my twentieth. What I'm telling you is the ceiling is far higher than most people believe, the skill compounds every season, and the demand never goes away.
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Earnings & Results Disclaimer: Any examples, figures, or student results shared on this page reflect our own experience and are not typical or guaranteed. Your results depend on your effort, your local growing conditions, your market, your skill, and many other factors outside our control. We do not guarantee any specific income or business result.
